Cycles Bertin was always a smaller manufacturer located in the Nord Pas de Calais department. They maintained local and regional amateur and semi-professional teams to support and promote their brand. Like most bicycle manuacturers, they had their colour catalogues, posters plus black and white ads taken out in the cycling press to try and reach potential buyers.
In the next little while, I will be, intermittently, posting examples of these materials to give readers a flavour of the the kind of promotional activities and style used by Bertin.
The first example is a poster shared with me by a reader. It is a striking example done in a bold colour style and seems to be from the earlier 1980s. I hope you enjoy it.
Finding old Bertin bicycles in France doesn’t seem like much of a stretch. Consider that Bertins can be found fairly readily in the UK, the US, New Zealand, Morocco and even, occasionally, here in Canada. So, no big deal to find them in their country of origin, one might think. However, this is not so easily done. The bikes were distributed all over France so your geographical location would affect availability. So would the lack of co-operation from local sellers and those on leboncoin who can’t even be bothered answering foreigners like me.
However, if you lived in Normandy (geographically just down the road from Bertin’s home location) as an expatriate Briton, and made the rounds of yard sales, bicycle jumbles, boot sales and flea markets you just might have a good chance to snag some interesting bikes.
Which is exactly what Kevin, who buys and refurbishes classic French bikes, does in his spare time. He had contacted me through the site regarding id confirmation for a couple of Bertins which he had found and purchased on speculation. We discussed the bikes and he was kind enough to allow me to publish their photos. The silver one was a C 35 in original livery and equipment which Kevin then cleaned and up-speced. The red C 37 has been extensively modified in terms of braze-on additions, a new fork and partial changes to its equipment group.
1970s Bertin C 35 (531 /Durifort) in original condition
C 35 refurbished with equipment upgrade
Modified Bertin C 37
My thanks to Kevin for rescuing and permitting the sharing of these Bertin survivors with us.
Usually, items for sale are not accepted by me for featuring on this site. Unusually, the featured Bertin is not for sale, it is for free.
A little over two months ago, I was contacted by Ed, a resident of Los Angeles, California who was trying to dispose of a Bertin C 28 mixte. He and his wife were downsizing and the bike needed to be gone from their storage locker. He didn’t fancy using EBay or Craigslist but was reluctant to simply throw the bike in re-cycling. He realized that it needed a fair bit of TLC but hoped I knew someone who might want it.
Unfortunately, I did not but he was determined to give it away to a good home so here we are now. Ed is prepared to give away the Bertin C 28 mixte you see in the photos below. No cost to you except for the gasoline required to collect it from him. Method, date and time of collection to be determined between you and Ed.
I will facilitate this by having you use the Contact link on the button bar below the header illustration to contact me. Sent me your email address and I will forward it to Ed. He will contact you and both of you can work out the specifics of the transfer of the Bertin from his ownership to yours.
Contact information will be forwarded to Ed in the chronological order it is received. Ed makes the final choice of the new owner, I will simply facilitate the contact. So, look over the photos and decide whether, as an Angeleno, that Bertin mixte might suit.
Originally sold by Hans Orht’s Shop
The last posted article was one about an urban owned C 38 track bike in New York City in the US. This post will be about a C 37 road bike owned and restored by Stuart Windsor of London, England. Stuart is a professional photographer as you can see from his pictures below as well as from his work at the Stuart Windsor Photographer site here.
He had contacted me some time ago regarding sharing his completed restoration but the perfect opportunity to share it came with the more recent opportunity to post about the C 38. So here it is below, in a slightly less formal featured bike presentation, to contrast with the C 38 from last time around. Both are 1960s – early 1970s and make an interesting juxtaposition. (Click photo to enlarge.)
Drive side profile showing off the Stronglight 105bis crankset.
Alloy Simplex Prestige, 105bis and Marcel Berthet pedals – classic French components.
Frame Details also showing Maillard Competition front hub and Simplex QR.
Frame details and rear Competition HF hub.
Frame details with interesting pump peg.
Atax/Philippe bar and stem.
Rear early model MAFAC Racer brake caliper.
MAFAC Course 121 levers with half-hoods.
The whole restoration effort has produced a visually stunning period effect and a sincere thank you to Stuart for sharing that result with us.