A Happy New Year to all my readers!
An interesting comment by Bertin enthusiast Carl Valero arrived in my inbox this morning. He informed me that Cycles Bertin has been revived. The sale of the original company in 1993 was followed by a period of management by a large firm which may not have been fully engaged with the company’s heritage. A move to Auch was followed shortly after by the closure of the management company and the end of Cycles Bertin as a commercial firm. However, Michael Bertin has been instrumental in managing a resurrection of the company in 2017.
Where the old company was a wholesale, design and manufacturing concern based in St. Laurent de Blagny in the Pas de Calais area (La Grande Marque de Nordiste!) the new Cycles Bertin is located in Quimper, in the Finistere Department in Brittany. Quimper is the location of the design and specification of the new range of Bertin bicycles which appear to be then built elsewhere. The steel framesets are constructed in France but I do not know the manufacturing attribution of the alloy framed utility bikes or the carbon fiber framesets and bicycles.
The old look of Bertin’s sales format was best seen in the 2000 catalogue of the Bertin range in its final year before the old company was closed. The scan below shows the cover of that end of the line catalogue.
The new Cycles Bertin format is as up to date and 21st Century as you would expect of a company muscling its way back into a crowded market place.
Bertin’s current approach is based on a strong reliance on an on-line sales format with an integrated shopping cart and shipping program combined with a range of 31 shops scattered around France. Sales are currently focused on France, Corsica and the EU. This sales effort is supported by a racing team and other cycle sport activity as well as ongoing research and development for niches like a cyclo-cross frameset. Facebook is also in the mix helping spread the news of the revival.
Just so you can get an idea of the presentation of the new products, take a look at a Bertin C 16 with a Columbus Zona steel frame to get a hint of the new Cycles Bertin offerings. There is lots of the epected carbon fiber but I rather favour the steel and older style graphics of this one. Perhaps, in time, sales will not be restricted to just Europe but opened up to other enthusiasts. There are many of us around the world who still remember and respect the work of Andre Bertin and his original team who first created a World renowned cycling heritage.
Usually, items for sale are not accepted by me for featuring on this site. Unusually, the featured Bertin is not for sale, it is for free.
A little over two months ago, I was contacted by Ed, a resident of Los Angeles, California who was trying to dispose of a Bertin C 28 mixte. He and his wife were downsizing and the bike needed to be gone from their storage locker. He didn’t fancy using EBay or Craigslist but was reluctant to simply throw the bike in re-cycling. He realized that it needed a fair bit of TLC but hoped I knew someone who might want it.
Unfortunately, I did not but he was determined to give it away to a good home so here we are now. Ed is prepared to give away the Bertin C 28 mixte you see in the photos below. No cost to you except for the gasoline required to collect it from him. Method, date and time of collection to be determined between you and Ed.
I will facilitate this by having you use the Contact link on the button bar below the header illustration to contact me. Sent me your email address and I will forward it to Ed. He will contact you and both of you can work out the specifics of the transfer of the Bertin from his ownership to yours.
Contact information will be forwarded to Ed in the chronological order it is received. Ed makes the final choice of the new owner, I will simply facilitate the contact. So, look over the photos and decide whether, as an Angeleno, that Bertin mixte might suit.
Often, people write to the blog to share about what they have done to refurbish or restore a Bertin built bicycle. Recently, I received an email from Abed in New York City asking if I would like to share the C 38 track bike photos he had attached. The answer was “Yes!” as you can see from the photos below. Abed has done a great job with this early 60s C 38 from the 531 frame restoration to the Campagnolo track gruppo. As Abed said in his email, “The bike is wild and flies like a butterfly. ” That pretty much says it all. Thanks for sharing with all the other Bertin enthusiasts, Abed. I hope you enjoy his urban ambiance Bertin photos. (Double click on photos to enlarge for greater detail.)