Bertin Advertisements 3


As one would expect, Cycles Bertin advertised in professional journals, Cycle sport magazines and sports papers such as Le Cycle as can be seen in the second installment of this series on Bertin advertisements. In addition to that type of advertising, Cycles Bertin published its own product catalogues such as the example below from 1976:



As well, after the founding of the Milremo parts and accessories  brand in the late 1950s in conjunction with Ron Kitching, Cycles Bertin published parallel Milremo catalogues illustrated by Daniel Rebour and his brother, Rodolphe. Typically for the two brothers, Daniel would do most of the technical line drawings and Rodolphe would produce the covers and the occasional figure drawing inside the brochure. Below is the cover illustration of the 1976 Milremo catalogue which I received at the same time as the 1976 Cycles Bertin catalogue shown above.



For those of you who like Rodolphe’s illustration, I have added a second version of the cover cropped of extraneous text materials. The two Rebour brothers made an effective pair in enabling Cycles Bertin commercially.





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