A few months ago, I began an intermittent series on period Bertin advertisements as found in the cycling press and elsewhere. I started with a colourful, larger format bike shop poster but far more common for Bertin were page size and partial page ads done in black and white.
Recently, Frederic M. contacted me with a contribution from an edition of Le Cycle magazine published in 1971, to share with other readers. Frederic has a Flickr account on which he shares these kinds of period advertisements and photos including many done by Daniel Rebour. It is from that account that the following Milremo/Bertin ads were taken. Many thanks to Frederic for sharing and be sure to look at his Flickr materials here.