Cycles Bertin was always a smaller manufacturer located in the Nord Pas de Calais department. They maintained local and regional amateur and semi-professional teams to support and promote their brand. Like most bicycle manuacturers, they had their colour catalogues, posters plus black and white ads taken out in the cycling press to try and reach potential buyers.
In the next little while, I will be, intermittently, posting examples of these materials to give readers a flavour of the the kind of promotional activities and style used by Bertin.
The first example is a poster shared with me by a reader. It is a striking example done in a bold colour style and seems to be from the earlier 1980s. I hope you enjoy it.